By now we’re sure you’ve heard the phrase “Content Is King”. Media consumption is at the highest level its ever been, and this number continues to rise daily. With over 75 Million Americans watching online video content each day, its easy to see why this type of content will account for 80% of all internet traffic by 2019. [bctt tweet=”With over 75 Million Americans watching online videos each day, its easy to see why this type of content will account for 80% of all internet traffic by 2019. ” username=””]
Video has quickly become the preferred method of connecting with brands online. At Church Base we’ve found that this is the same for ministries across the country, proving the growing importance of video content in the church. Embracing the internet can seem intimidating, but the benefits of going digital is clear.
Here are 3 Reasons Your Church Should Be Focusing on Video Content
1. Videos Drive Church Growth & Engagement
More than 78.4% of internet users watch online videos. That’s a statistic that cannot be ignored when it comes to marketing your church. An active social media presence definitely drives traffic to your church’s website and mobile app, but video content takes it a step further.
- Companies that use videos online see 41% more traffic than those who don’t
- 70% of Marketing Professionals report video converts better than other mediums
- Videos also builds rapport and a sense of trust with your digital audience
So what does all of this mean for your audience? It means increased visibility online. It means more engagement on your website and mobile app. It means more people pursuing your church as their new spiritual home.
2. Videos Help Make Your Message More Impactful
The number one focus and priority of the church will always be to spread the Gospel. Going digital empowers the church with the ability to spread your reach on a national level, in a short amount of time. Creating videos of weekly sermons to share with your online viewers helps to make your message more impactful.
While creating and syndicating notes is a great way share the highlights of your sermon, research has shown that viewers retain information better than readers. The following statistics may surprise you:
- Video is worth 1.8 million words per minute of text
- 95% of information is retained with videos
- Only 10% of information is retained through reading
Think about that for a second. Video is the most valuable form of communication online. Sharing more visual content is a great way to increase the effectiveness of your message with online viewers, leading to a transformed life.
3. Video Is The Future of Technology
The mobile experience is becoming increasingly optimized for video content. Did you know half of all video is viewed using a mobile device? With the introduction of apps like IGTV for vertical videos, and Facebook Watch for virtual watch parties, it’s clear that mobile video is the way of the future. You may have even noticed that 51% of videos from companies almost always use closed captions when posted online.
Companies are modifying the way they create and share content based on these trends. Investing in video is both a short and long term strategy to fuel church growth and engagement.
Taking full advantage of your app’s capabilities allows you to enhance your online presence by adapting your communication strategy to the way we live today — and tomorrow. Church Base is passionate about using technology to grow your ministry’s reach. If your church creates great video content please add your links in the comments below, we’d love to see it!