Church Base has received several stories of clients seeing a surge as high as 87% in their app’s open rate, with others only reaching 4% tops. So, what are the churches reaching 80% doing differently? They’ve recognized the power of the Push Notification. In fact, studies show that using Push Notifications with your app increases engagement by 88%.
Here are 5 Simple Strategies to Boost In-App Engagement Using Push Notifications
1. Swipe Right to: Read New Blogs & Listen to Podcasts
“Content is King” in this digital age of business, marketing, and social media. Your church has embraced this idea by creating a blog on your site, or maybe even starting a podcast. AMAZING! But what good is it to create amazing content if no-one knows about it? Push Notifications makes it simple for users to swipe right to the good stuff — literally.[bctt tweet=”What good is it to create amazing content if no-one knows about it? Push Notifications make it simple for users to swipe right to the good stuff — literally.” username=”@apolloappdesign”]
Once a new article goes live, schedule a notification that will take readers directly to that blog post. Likewise, send out a notification once your team has published a new podcast or audio sermon that links directly to your app’s Sermon Engine powered by Church Base. Using Push Notifications to promote your new content immediately drives traffic to the ___ you’ve worked so hard on.
2. Swipe Right to: Study with Weekly Devotionals
Many times we leave church service feeling revived and inspired to take on the upcoming week. Then life happens, and we find ourselves needing an extra push to make it to Sunday. Push Notifications can help your ministry put an end to this cycle. Encourage your followers with a midweek pick-me-up by sending short devotionals.
Repurposing content from the week’s interactive sermon notes is a great strategy to drive users to your app’s Interactive Sermon Notes. This creates another touch point with your congregation, allowing your ministry to become more human and unify your followers around the message in your current series.
3. Swipe Right to: Give to Church Campaigns
Would you be surprised if we told you 67% of giving takes place during the week for churches that accept online giving? Encouraging your audience to give on weekdays presents the greatest opportunity to see a significant increase in campaign contributions. The key is to create touch points with your congregation that will continue the conversation beyond Sunday morning’s service.[bctt tweet=”The key is to create touch points with your congregation that will continue the conversation beyond Sunday morning’s service.” username=”apolloappdesign”] Consider sending weekly push notifications to update everyone on the progress of the campaign. Use this feature to encourage small gifts of $25 to $50 to help reach your goal. Imagine the collective impact that would have!
4. Swipe Right to: Register for Church Events
Managing your church’s events and attendees just got easier with Church Base. We are overhauling the Events feature across our entire platform to help you better engage your attendees and create a larger reach. Not only can you use Push Notifications to send announcements and reminders for upcoming events, but now users can swipe right on that alert to register!
This is a win-win situation for your members and team. Those registering have the ability to pay right from their phone using a credit card or their bank information the same way they would with gifts. Furthermore, your church is able to effectively market and register members for events outside of Sunday morning service.
5. Swipe Right to: Live Stream Service
While it would be great to have every seat filled on Sunday mornings, many times that isn’t the case. With Live Streaming capabilities, members can still get a good word in whether they are traveling, at home sick, or working in the office over the weekend. Don’t let them forget it! Each Sunday schedule a Push Notification linked to your church’s live streaming service as a quick reminder to those unable to attend. Meeting people where they are is key to spreading your reach and influence in this new age of media and technology.