Last Tuesday, thousands tuned in to Apple’s 2018 iPhone keynote for exciting news. The tech powerhouse unveiled three new iPhone models at their highly anticipated event: the iPhone Xs, iPhone Xs Max, and iPhone Xr. We knew the screens would be bigger. We knew the cameras would be better. But who know we would have so many sizes and colors to choose from! Here’s What You Missed from Apple’s Big Event.

iPhone Xs and Xs Max

The iPhone Xs is “by far the most advanced iPhone we have ever created,” according to Apple CEO, Tim Cook. This new 5.8 inch model will take the place of the iPhone X released in 2017. Not a fan of this size? No worries! Xs Max is identical to the Xs, but totes a 6.5 inch screen size for those in love with their Plus. Here are the highlights for Apple’s new flagship models:

  • Edge-to-edge “Super Retina” OLED Screens
  • The front and back feature the most durable glass ever in a smartphone
  • Supports Dolby Vision and HDR10 (Perfect for binge watching Netflix!)
  • Goodbye Touch ID. Hello Face ID!
  • Longer Battery Life
  • A12 Bionic Processor for Speedy Performance

If that doesn’t get you excited, this will! Apple is ushering in a new era of smartphone photography with these new models. Smart HDR enhances your photos and videos by increasing the highlight and shadow details. Even better is the introduction of Bokeh and Depth Control, allowing you to adjust the depth of field after you take a photo for stunning portraits. You can use take advantage of this feature with selfies as well, using Apple’s new True Depth camera.

excited home run GIF by Brett Eldredge

iPhone Xr

So what about the third model? We’re glad you asked! The Xr shares pretty much of the same features, however, there are two key differences. First, the Xr model features a 6.1 inch LCD screen. So it’s not as sharp as the Xs models, but still provides a crisp display nonetheless. Secondly, the new iPhone Xr only has a single 12MP sensor, whereas the other two models have a 12MP wide-angle and telephoto sensor. Two minor differences, that lower the price tag dramatically compared to the Xs and Xs max.

But wait — it gets better. Not only is this model more affordable, but it comes in six different colors including:

  • Red
  • Yellow
  • Blue
  • Coral
  • Black
  • White

How awesome is that!

So What Does This Mean For My Church?

Create More Video Content

The screens on smartphones across the board are getting larger and larger. The latest phone models from Apple, Samsung, and Google alike all feature edge to edge display screens, with processors optimized for video content so you get lightning fast speeds and beautiful displays. There’s a reason for that! Video has quickly become the preferred method of connecting with brands online. At Church Base we’ve found that this is the same for ministries across the country, proving the growing importance of video content in the church.

  • More than 78.4% of internet users watch online videos
  • Companies that use videos online see 41% more traffic than those who don’t
  • Video is worth 1.8 million words per minute of text

Host More Live Streams

Similarly, the new iPhone upgrades present an enhanced live streaming experience for both the user and host. Live streaming service and special messages is easy with Church Base! We encourage making use of your app’s streaming capabilities because it allows your message to impact the world from one device.

Video is now the most valuable form of communication online, and the introduction of the new iPhones further emphasizes that fact. Taking full advantage of your app’s capabilities allows you to enhance your online presence by adapting your communication strategy to the way we live today — and tomorrow. Comment below and let us know if you’ll be buying one of the new iPhones!


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