3 STRATEGIES TO INCREASE GIVING IN YOUR CHURCH IN 2022
By the Church Base Team ┃Read time: 3 minutes
It’s no secret that churches are seeing a dramatic decrease in tithing as the years go on. In fact, religious giving is down about 50% since 1990. So if it feels like pulling teeth to get your congregation to tithe each Sunday, chances are you’re not alone.
Statistics show that while charitable giving is on the rise, the percentage of tithers in each congregation lingers right around 10 to 25 percent. It’s not that people don’t want to give. They do! Especially those who are active and consistent members.
So what’s the disconnect?
Now more than ever, it is vital for churches to adapt to technology and strive for a deeper understanding of their congregation.
By recognizing the giving patterns and demographics of your church, you can better serve your congregation in a way that empowers them to give consistently.
Here are 3 ways you can increase giving at your church in 2022:
1. Empower weekday giving
Many churches only focus on receiving gifts during a brief period each Sunday as the collection plate gets passed. But research shows that this could actually be the issue.
Did you know that 73% of church giving takes place throughout the week? With that in mind, how often does your church follow up with messages that prompt giving once Sunday passes?
With text-to-give and push notifications , your church could send helpful reminders about tithes, offerings, payments for upcoming events, and charitable giving opportunities. Your church families are busy, always on the run. They’d probably appreciate the reminder!
Push notifications typically have an 88% open rate. That’s a lot of people engaging with your reminders and announcements! Each week, simply send an alert encouraging your users to “swipe right” in order to give if they were unable to on Sunday. This is a welcoming strategy to accommodate the differences in your congregation’s schedules and finances.
2. Appeal to different giving levels for campaigns
A member’s capacity to give and willingness to give may not be completely aligned. This is especially true if your church has a multicultural and multigenerational congregation. Appealing to different types of givers in your audience is vital to increasing participation during your upcoming giving campaigns.
Often with campaigns, a specific, set dollar amount is requested as the standard gift toward the campaign. With Church Base Contributions, however, you can free up the giver to participate as their economic level allows them. By encouraging giving at different levels ($0-50, $100-250, etc.) and incorporating options for recurring gifts through your app, you will increase the amount of participation you see in your church’s next campaign.
3. Get ready for December
Did you know that 31% of all charitable giving takes place during the last month of the year? This is especially true for the church!
There are a few reasons this happens:
- People are inspired by the giving of the season, remembering what Jesus gave us.
- People are motivated to help their communities and build something brighter.
- People are reflecting back on the year, expressing gratitude for everything God has done.
- People are finishing out their tax year, maximizing their charitable donations.
This upcoming Christmas season, make it a point to align your financial goals, sermons, and events with the generous spirit that floods the church.
Need a secure way to offer online and digital giving? Our Contributions module is just the tool your church needs to empower your congregation to tithe.
Ready to increase your giving in 2022? Sign up today for your free year with Church Base.